Category: Expert’s Advice

Social desirability bias

Respondents generally answers questions based on their perception of social desirability of those answers. The answer that seems to be most desirable is endorsed the most. Therefore, questions should be… Read more »

Researcher’s orientation

 Generally all the researchers keep a common set of expectations, although a few can think differently too and can have different requirements. Researchers seek information that is error free, well… Read more »